About us

Established in 2017, Crowd Culture is an experiential Brand Activation Agency that likes to pack a lot of ‘punch’ into everything we do.

Introduction

Who is Crowd Culture?

The brain child of Blake Brunne, Crowd Culture is a deliberately bespoke and independent operation.

This independence ensures that as an organisation, we take pride in ensuring every team member is across all our projects, designs and client activations and that they feel valued, their voice heard and that their contribution to the organisation, makes a difference!

A happy team is a dynamic team in our opinion.

Why do we do this?

Well, that is simple.

In creating Crowd Culture, we have brought together the best and the brightest experiential marketing, design and event professionals and we want to ensure that we not only keep them, but have them working with the biggest and brightest clients, because their talent deserves to shine on the biggest stage possible.

What is our approach?

A brand activation, or experiential marketing concept, can be as simple or as technical as you want it to be! As a Crowd Culture client, your only limitation is your imagination.

We tackle every project in the exact same way; we take your design brief and budget and work our creative magic. We add the necessary elements to make your vision sing and once you are happy, will oversee every aspect of delivery, from set builds, overnight installation and the day to day operations of your Brand Activation.

End to end, design and delivery, is what Crowd Culture is all about.

We like to stand out, for the right reasons

Crowd Culture; our company name has the word Crowd in it, so by definition, we need to stand out in the crowded marketplace that is the brand activation and experiential marketing sector. And how do we do that?

  • We have 20+ years experience in delivering events of all scales and we’ve worked on some big events! & some small ones too, we don’t discriminate on event size.
  • We have 10+ years experience designing, producing and delivering brand activations for the world’s most recognisable brands.
  • We’re hands on & willing to get dirty in order to deliver the best for our clients. Literally, we will crawl through mud if we have to.
  • We design everything in house & our designer is pretty talented if we do say so (although we may be a little biased!).
  • We’re not afraid of a challenge… have a 100sqm space that needs activating, don’t worry, we’ll find a way to fill every last inch if you give us a chance.

So we've got the experience, but what is it that we actually do?

Brand Activations

Experiential Marketing

Event, Exhibition & Trade Show Production

Retail fit outs

Creative Design & 3D Modelling

Venue Liaison & Logistics

Digital Production (e.g. pre-recorded and live streaming)

Staffing (inc. Brand Ambassadors)

Project Management

Asset Management and Warehouse

Meet Our Team

Blake Brunne

Director
Meet Blake, the visionary Director of Crowd Culture and a brand activation guru with 25+ years of experience in the event and exhibition industry. With a keen eye for design innovation and a commitment to operational excellence, Blake is driven by a passion for creating unforgettable experiences that exceed our clients’ expectations.

Lisa Rees

Event Manager

Lisa has been part of the Crowd Culture team since 2017 and during this time, as one of our talented Project Managers, she has overseen the organisation and execution of numerous events on behalf of our wide range of clients, including international brands. A specialist in festivals, outdoor events and retail roadshows, Lisa’s years of event and operational experience are second to none.

Glenn Barrington

Creative Director
A seasoned expert in the games industry, Glenn combines years of hands-on experience with a flair for innovation. From bustling city events to unique pop-up activations, Glenn’s creative vision has shaped some of Australia’s most memorable brand experiences. His ability to adapt and thrive in diverse settings ensures that every project is not only impactful but also tailored to exceed expectations.

JOSH WILLMOTT

Account & Project Manager
Josh is a skilled Account & Project Manager in the brand activation and events space, overseeing client relationships and project execution to ensure seamless, high-quality delivery. He collaborates with clients to develop engaging activations, managing logistics, budgeting, and on-site operations from concept to completion. With a strong ability to coordinate stakeholders and problem-solve in fast-paced environments, Josh plays a key role in bringing brands to life across Australia and New Zealand.

DAMON LINNELL

Event Logistics and Project Manager
With over 20 years of experience in the Event and Expo industry, Damo has played a key role in delivering high-quality projects across Australia. His expertise in logistics and operations ensures seamless execution, bringing a level of precision and excellence that sets him apart. As a vital part of Crowd Culture, Damo oversees key logistical and operational aspects of projects across Australia and New Zealand, maintaining the highest standards in every endeavour.

Alessandra German

Sales and Marketing Coordinator

With a double degree in Marketing and Media Communications from Monash University, Alessandra brings expertise in content creation, social media, and client engagement to her role at Crowd Culture. As part of the sales and marketing team, she helps shape our digital presence and support new business opportunities—using strategic communication and a passion for storytelling to drive brand impact and audience connection.

Ingrid Singleton

Accounts & Administration
Ingrid brings extensive experience in project administration and bookkeeping, having worked across the education sector in both the UK and Australia. As Crowd Culture’s in-house bookkeeper, she plays a crucial role in maintaining accurate financial records and supporting the team, clients, and vendors with precision and professionalism. Her strong attention to detail ensures smooth and efficient operations across the business.

David Kerwood

Event Operations Manager
With over 25 years of industry experience, David brings a practical, hands-on approach to managing custom builds, large-scale events, and exhibitions across Australia. He has led national installation teams, delivered high-profile event changeovers, and audited retail refurbishments — consistently recognised for his attention to detail and forward-thinking problem-solving. David’s depth of expertise ensures efficient, seamless project execution at every stage.

JOSH WILLMOTT

Account & Project Manager
Josh is a skilled Account & Project Manager in the brand activation and events space, overseeing client relationships and project execution to ensure seamless, high-quality delivery. He collaborates with clients to develop engaging activations, managing logistics, budgeting, and on-site operations from concept to completion. With a strong ability to coordinate stakeholders and problem-solve in fast-paced environments, Josh plays a key role in bringing brands to life across Australia and New Zealand.

JASSSMYN CARSE

Content & Social Media Coordinator
Jassmyn is the creative force behind Crowd Culture’s digital presence. As the Content and Social Media Coordinator, she creates engaging content that showcases the brand’s activations and expertise. With a keen eye for detail and a passion for building connections, Jassmyn ensures that Crowd Culture’s online presence highlights the team’s creativity and dedication.

DAMON LINELL

Event Logistics and Project Manager
With over 20 years of experience in the Event and Expo industry, Damo has played a key role in delivering high-quality projects across Australia. His expertise in logistics and operations ensures seamless execution, bringing a level of precision and excellence that sets him apart. As a vital part of Crowd Culture, Damo oversees key logistical and operational aspects of projects across Australia and New Zealand, maintaining the highest standards in every endeavour.

Not sure experiential design is what you're looking for?

Book a Strategy Session Today

Not quite sure you are in need of an experiential design concept?

No problem. Crowd Culture offers 30-minute, obligation free, strategy sessions, which are designed to allow us to:

  • Identify your core activation needs
  • Identify potential pain points for design and delivery
  • Determine budget parameters and financial limitations
  • Meet the Crowd Culture Team and see if we are the right fit for your Brand
Complete the Contact Form to learn more about Crowd Culture and book your session with us today.

Have a question?

Get In Touch

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