About us
Established in 2017, Crowd Culture is an experiential Brand Activation Agency that likes to pack a lot of ‘punch’ into everything we do.
Introduction
Who is Crowd Culture?
The brain child of Blake Brunne, Crowd Culture is a deliberately bespoke and independent operation.
This independence ensures that as an organisation, we take pride in ensuring every team member is across all our projects, designs and client activations and that they feel valued, their voice heard and that their contribution to the organisation, makes a difference!
A happy team is a dynamic team in our opinion.
Why do we do this?
Well, that is simple.
In creating Crowd Culture, we have brought together the best and the brightest experiential marketing, design and event professionals and we want to ensure that we not only keep them, but have them working with the biggest and brightest clients, because their talent deserves to shine on the biggest stage possible.
What is our approach?
A brand activation, or experiential marketing concept, can be as simple or as technical as you want it to be! As a Crowd Culture client, your only limitation is your imagination.
We tackle every project in the exact same way; we take your design brief and budget and work our creative magic. We add the necessary elements to make your vision sing and once you are happy, will oversee every aspect of delivery, from set builds, overnight installation and the day to day operations of your Brand Activation.
End to end, design and delivery, is what Crowd Culture is all about.
We like to stand out, for the right reasons
Crowd Culture; our company name has the word Crowd in it, so by definition, we need to stand out in the crowded marketplace that is the brand activation and experiential marketing sector. And how do we do that?
- We have 20+ years experience in delivering events of all scales and we’ve worked on some big events! & some small ones too, we don’t discriminate on event size.
- We have 10+ years experience designing, producing and delivering brand activations for the world’s most recognisable brands.
- We’re hands on & willing to get dirty in order to deliver the best for our clients. Literally, we will crawl through mud if we have to.
- We design everything in house & our designer is pretty talented if we do say so (although we may be a little biased!).
- We’re not afraid of a challenge… have a 100sqm space that needs activating, don’t worry, we’ll find a way to fill every last inch if you give us a chance.
So we've got the experience, but what is it that we actually do?
Event, Exhibition & Trade Show Production
Retail fit outs
Venue Liaison & Logistics
Digital Production (e.g. pre-recorded and live streaming)
Staffing (inc. Brand Ambassadors)
Project Management
Asset Management and Warehouse
Meet Our Team
Blake Brunne
Director
The brains behind Crowd Culture, our Director, Blake is a brand activation guru with over 20 years experience in the event and exhibition industry. Dedicated to the delivery of seamless activations that centre around design innovation and operational excellence, Blake is passionate about the event industry and going above and beyond for our clients.
Tim Allen
Design & Project Manager
Our creative genius Tim will bring your vision to life through his extraordinary talent for conceptual and industrial design and spatial awareness. With an exceptional eye for detail and a drive to innovate with technology, Tim’s creative visions will ensure your Brand Activation stands out from the crowd.
Lisa Rees
Event Manager
Lisa has been part of the Crowd Culture team since 2017 and during this time, as one of our talented Project Managers, she has overseen the organisation and execution of numerous events on behalf of our clients, Nintendo and Moose Toys. A specialist in festivals, outdoor events and retail roadshows, Lisa’s years of event and operational experience are second to none.
Glenn Barrington
Creative Director
With a background in entertainment, sports and gaming, Creative Director Glenn has been the brains behind some of the biggest brand activations Australia has seen and now he is bringing his innovative ideas to our client’s experiential brief. Glenn is dedicated to getting the best result for all of his clients, and with him on your side, your needs will always come first.
Not sure experiential design is what you're looking for?
Book a Strategy Session Today
Not quite sure you are in need of an experiential design concept?
No problem. Crowd Culture offers 30-minute, obligation free, strategy sessions, which are designed to allow us to:
- Identify your core activation needs
- Identify potential pain points for design and delivery
- Determine budget parameters and financial limitations
- Meet the Crowd Culture Team and see if we are the right fit for your Brand