This case study highlights Crowd Culture’s biggest PAX presence to date, delivering major client activations at PAX Aus 2025, which welcomed over 85,000 attendees across the three day event. With more than 1,000 square metres of stand build, it was the largest multi-client event in our history. Crowd Culture brought brands into the heart of […]
The Challenge Prime100, who are renowned for their functional pet diets developed in collaboration with leading veterinary specialists and nutritionists, recognised the need to significantly enhance their presence at national exhibitions and events. Their existing exhibition stand, while functional, no longer fully supported their expanding strategic goals. Prime100’s objective extended beyond simply showcasing products; they
This case study highlights Crowd Culture’s successful delivery of large-scale, immersive activations for four major clients at PAX Aus 2024 – Australia’s premier gaming expo, which welcomed over 80,000 attendees. As a leading experiential marketing agency, Crowd Culture was proud to play a key role in the event’s success, crafting immersive, high-impact experiences that captivated
The Brief The Crowd Culture Container is a game-changer in experiential marketing, offering unmatched versatility, portability, and customisation to create standout brand experiences. Designed with innovation at its core, this 20-ft container is the ideal centerpiece for any activation. It’s built to engage audiences, maximize brand visibility, and deliver memorable moments. Key Features Hydraulic Side-Opening
INTRODUCING… The Crowd Culture Pop-Up Experience Centre Read More »
This case study details Crowd Culture’s successful execution of large-scale activations for three key clients at PAX Aus 2023, a leading gaming expo attracting over 80,000 attendees. As a leading experiential marketing agency, Crowd Culture was thrilled to contribute to the event’s success by creating impactful activations for several high-profile clients.PAX AUSTRALIA 2023 PAX Aus
Initial sketch…. To the rendered design To the final result! The Challenge: The Transport Accident Commission (TAC) wanted to raise awareness of road safety in a fun and engaging way during the Melbourne International Comedy Festival, a high-traffic event known for its lighthearted atmosphere. “The TAC’s efforts to promote road safety as part of the
The Brief Westfield and Scentre Group Australia engaged with Crowd Culture to design and create a 360 Degree Pop-Up Mocktail Station for Sodastream Australia. Their aim was to promote their range of products to a wider audience within Westfield Locations. Their range of mocktails would be based on their variety of new SodaPress Syrup flavours,
The Brief After Launching in Australia in July 2022, Cupra were looking to create 5x Car Display Stands that could be used in a number of different shopping mall locations across Australia. Each display needed to be easily moveable in and out of these malls across a 3 year period, whilst still maintaining the key
The Brief Knowing that the last few years had been difficult and turbulent, Hali Rugs were looking to display their products to a new audience, and Interiors Australia presented the opportunity to showcase to a number of designers and architects. The exhibition, Interiors Australia, was back for the first time since 2019, and one of
The Brief The Australian Government Department of Defence (ADF) engaged Crowd Culture to design and construct their new MakerSpaces, portable learning structures where up to 8 personnel could work together in a creative environment. Each structure was required to be equipped with innovative technology such as desktop 3D printers, CNC machines and laser cutters, therefore
