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Immersive technology is the future of marketing. It elevates live experiences, facilitates try-before-you-buy, maximises the use of social media, and optimises customer touchpoints. It allows brands to transcend the restrictions of traditional brand marketing while creating experiences are are able to create cohesion between the consumer and the brand. When consumers purchase a product or service, they want to create a connection between them and the product. Through developing immersive experiences they can enhance this opportunity and more likely you are to create a consumer that will come back again and again. It has been noted that brands that focus on creating strong brand experiences generate 5.7 times more revenue than those who do not focus on customer experience.
Here are some ways that you can create immersive experiences
Create amazing visuals and environments
When consumers purchase a product or brand, they want to be able to create experiences that will help them to develop associations with a product or service. People are more likely to purchase something, when they have a relationship to the brand, and they are able to understand what the brand is all about. Through enhancing your standard brick and mortar store, people will be able to remember your brand as they were able to have positive experiences. This can be done through the use of exciting visual displays that highlight your top products or services, or even making the overall theme of your store,
Use a Brand Activation
Brand Activations are always a great way to create lasting impressions on their consumers. They help to develop emotional connections between your brand and the customers. Not only do they allow people to learn more about your products or services, but they can be placed in highly populated areas with lots of foot traffic that will open your brand to a large number of new potential customers. Further to this, even if people aren’t able to stop and interact with your brand, they are always going to remember and recognise it, creating a stronger brand image. Immersive experiences in an activation generate positive exposure and will leave positive impressions and memories with plenty of people.
Try a Pop-up shop in a new location
Sometimes the best way to test out a new location or area is to start with a pop-up shop. Not only is it more cost effective than a brick and mortar store, but can help to open a brand to a new demographic and get themselves in front of a new audience. When creating a pop-up it is important to ensure that your shop is going to leave a lasting impression and positive memories in people’s minds, so through introducing an immersive experience with your products and services, can help people generate a strong connection. Through doing this it can help to leave this new demographic of people thinking about your brand, and leave them curious to find out where they can get more.
Overall, Immersive experiences are going to be an important part of any marketing strategy as they are a great way to develop direct connections and associations to consumers. From creating amazing visuals and themes inside your brick and mortar store to using Brand Activations that light up your products or service and even creating a pop-up shop, there are many ways in which immersive experiences can be used and leveraged by brands to ensure that they can build their relationships with consumers. Crowd Culture are experts in helping brands create immersive experiences, get in touch with us to find out more!
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SEND US YOUR DESIGN BRIEF TODAY
If you are ready to see your vision become a reality, and have the following information to hand, send is through via the link below and we will get the ball rolling!
- Activation Type
- Site / Location Size
- AV / IT / Techical Requirements
- Structural Requirements
- Prospective Budget
- Vision + Theme
- Imagery + Artwork
