What is Interactive Marketing
The world is changing and so is the way people interact with brands. Thus, this presents the opportunity for a new way of thinking and promotes the need for marketers to stay on top and in front of their competitors. Therefore, trends can shape the way people look at brands and how they associate and connect their products to consumers. Through the use of Interactive marketing it can allow brands to develop new understandings and connections through a number of key ways such as interactive content, product launches and activating at events and festivals. 93% of marketers agreed that interactive content is effective in educating its buyers on their brand, which highlights the important of this marketing strategy.
Activate at events and festivals
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