Why will Outdoor Brand Activations be so popular in Spring and Summer?

Posted on August 22, 2023
As we reach August, Summer is just around the corner, and people and brands should look to plan early and maximise the benefits of the warmer months. Summer ,for many, is the best time of year, not only because the weather is warmer but due to the fact that everyone is out and about at this time of year. It’s common to see brands maximising the good weather and popping up in popular locations across our cities. People socialise more in Summer and are open and willing to spend time and learn more about what your brand is all about. Therefore, by maximising some key areas, brands can generate greater interest and awareness for their brand, whilst also creating amazing experiences and memories for people to enjoy.

Make the most of Awesome Weather

It’s obvious that warmer weather brings people outside, so why not take full advantage and make it an integral part of your activation. People are more likely to spend in summer with 71% of Gen Z and Millenials saying that summer is the perfect time to make the most of experiences. When people are out and about, they are more likely to spend the time to find out more about an activation or experience. Weather and Sun will always bring out the best in people. The cold mornings, gloomy afternoons and drizzly rain, is never the most inviting environment. People in Winter are usually looking to shelter indoors. When activating outside it is important to think about what would capture your attention on a warm summer’s day, why would people want to stop and look at your activation? What’s in it for them?

Create Digital Memories

Brands want to leave their customers with an experience. Customers want experiences that can be shareable with other people. Why not make that experience something that allows audiences to share their experiences with Social Media and allows them to have memories of for years to come. Allow your audience to take photos, share videos, and generate more reach and awareness through their own social media. By creating unique photo opportunities, and activities that allow people to enjoy themselves in unique and different ways, will maximise the success of your activation.

Location, Location, Location

Crowds and audiences attend more events in summer and visit more outdoor areas. Being able to maximise this opportunity can be a great tool for any brand. Brands can utilise key outdoor locations across the country and provide exciting and engaging activations and experiences that would usually not be available and useable throughout winter. By immersing themselves in activations throughout these events, people will only have excitement and intrigue for any summer activity. Activations that are set up in these prime locations around such events will generate large audiences that will only encourage positive. Large Outdoor Spaces begin to thrive, gardens and parks are all great spaces throughout summer because people are more likely to spend time outdoors and in these spaces.

Summer is just around the corner, so why not see how Crowd Culture can create an activation for your brand that will unite people and create memorable experiences. We pride ourselves on our designs and are happy to say that we can create unique and exciting activations of any scale. Talk to us today to see what we can do for you!

What is Experiential Marketing? Read our latest blog about them to find out more!


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