Why will Outdoor Brand Activations be so popular in Spring and Summer?
Make the most of Awesome Weather
It’s obvious that warmer weather brings people outside, so why not take full advantage and make it an integral part of your activation. People are more likely to spend in summer with 71% of Gen Z and Millenials saying that summer is the perfect time to make the most of experiences. When people are out and about, they are more likely to spend the time to find out more about an activation or experience. Weather and Sun will always bring out the best in people. The cold mornings, gloomy afternoons and drizzly rain, is never the most inviting environment. People in Winter are usually looking to shelter indoors. When activating outside it is important to think about what would capture your attention on a warm summer’s day, why would people want to stop and look at your activation? What’s in it for them?
Create Digital Memories
Location, Location, Location
Crowds and audiences attend more events in summer and visit more outdoor areas. Being able to maximise this opportunity can be a great tool for any brand. Brands can utilise key outdoor locations across the country and provide exciting and engaging activations and experiences that would usually not be available and useable throughout winter. By immersing themselves in activations throughout these events, people will only have excitement and intrigue for any summer activity. Activations that are set up in these prime locations around such events will generate large audiences that will only encourage positive. Large Outdoor Spaces begin to thrive, gardens and parks are all great spaces throughout summer because people are more likely to spend time outdoors and in these spaces.
Summer is just around the corner, so why not see how Crowd Culture can create an activation for your brand that will unite people and create memorable experiences. We pride ourselves on our designs and are happy to say that we can create unique and exciting activations of any scale. Talk to us today to see what we can do for you!
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