Menu
Brand awareness is vital to any brand wanting to establish long term relationships with their customers.
Having the ability to create strong brand recognition allows for consumers to understand the key areas that your brand can provide. Lasting positive memories will help make your brand more recognisable in the long term. Brand awareness is the first step in the marketing channel and can help to be involved. It can have direct correlation to performance marketing goals such as leads, increased sales, brand recognition, increased traffic. It is not just about how people recognise your brand, but it can generate key business opportunities that can create strong growth.
What is important to have strong brand awareness?
Without brand awareness, consumers have uncertainty surrounding the quality and offerings that an organisation might provide. This limits their ability to create a connection and establish a relationship, creating hesitant consumers. This can be detrimental to a brand as it will ultimately impact their ability to build connections and have an established consumer network. In addition to this, it increases the likelihood of competitor brands being chosen over yours because they are more recognisable and have formed strong relationships. These brands will be trusted and preferred because people are able to guarantee the quality of the product or service.
The more brand awareness people have, the more likely that your organisation will grow, not only in sales but also as a trusted and recognised brand. It can be noted that 81% of consumers must trust the brand in order to buy from them. Establishing a strong social media presence and detailed SEO, your brand is able to outline the reasons why they should be trusted and respected. This highlights how important creating relationships with consumers can really be.
When you go to the shops, are you more likely to choose the home brand option, or the most recognisable and trusted brand?
How can you create stronger Brand Awareness?
Brand Awareness can be increased through in a number of ways, and it is important that some of these methods are utilised by any brand, in order to ensure that your brand is at the forefront of people’s minds.
Social Media
Social Media is a very important tool, as it can connect you with a host of people. The average person spends over 6 hours a day online, so why not use this to your advantage and target them through their socials. Brands that consistently post content and can find unique ways to interact with their followers, are able to stay more recognisable and prevalent. In addition to this, it also opens the potential for new people to discover your brand.
SEO is critical
More often than not, customers are going to do a Google search on your brand to find out valuable information and details. Making sure that your SEO is easy and straightforward for consumers to learn more about you, will rapidly improve the likelihood of them choosing your brand. Not only will your brand be easier to find, but it will allow consumers to feel that your brand is more credible.
Through a strong focus on SEO and the optimisation of your website and its interface, users are going to have a more valuable and helpful experience leading them to be more inclined to use your products or services. The easier your interface is to access and use, without obstacles and difficulty, the more trust and assurance consumers will have in your brand, and the likelihood of them using your brand in the future.
Brand Activation:
More often than not, customers are going to do a Google search on your brand to find out valuable information and details. Making sure that your SEO is easy and straightforward for consumers to learn more about you, will rapidly improve the likelihood of them choosing your brand. Not only will your brand be easier to find, but it will allow consumers to feel that your brand is more credible.
Through a strong focus on SEO and the optimisation of your website and its interface, users are going to have a more valuable and helpful experience leading them to be more inclined to use your products or services. The easier your interface is to access and use, without obstacles and difficulty, the more trust and assurance consumers will have in your brand, and the likelihood of them using your brand in the future.Society is beginning to crave the opportunity to establish human interaction and in person connection. Through the use of brand activations, consumers not only have the ability to satisfy this craving, but it allows them to learn and create an in person connection or experience with your brand. Through the use of creative concepts and unique designs, your brand will stand out from the crowd and will harness strong brand recognition and awareness. Retail Activations have a number of strong benefits and are key tools in brand awareness. Read our blog to find out just what those benefits are!
Overall brand awareness is something that all organisations should be always looking to increase, as not only will it enhance your brands popularity and recognition but create new relationships with consumers.
Expos are back! Read our blog to find out more!
