General Updates

Why does a Brand Activation need to Stand out? Brand Activations are always about connecting with people, so it is important you can create some unique features that captivate attention, intrigue and excitement. When looking to create a brand activation, it can be important that you are able to draw people’s attention and them interested […]

How did we start? Established in 2017, Crowd Culture is an experiential Brand Activation Agency that likes to pack a lot of ‘punch’ into everything we do. We tackle every project in the exact same way; we take your design brief and budget and work our creative magic. We add the necessary elements to make

Pop-Up shops are a great way to get your brand out there, and gain strong brand recognition.  The most successful brands are those that people can remember off the top of their head. These are usually brands that have created strong brand recognition meaning that people are more aware of their brand and what they

With the AFL 2022 season coming to a close, last week was able to highlight just how much the game means to Victoria, and more importantly, that events are back to full strength. 100,024 packed into MCG, the first AFL Grand Final back in Victoria, to see Geelong and Sydney fight it out for the

When visiting an exhibition or trade show, you probably leave with a bag full of leaflets, one pagers and pieces of paper from every single stand.  With greater efforts throughout the community to understand the importance of sustainability, examples such as this are areas for improvement within the event industry. There are a number of

Trade Shows are an important marketing tool and provide actualised results. They help get your brand in front of new and prospective clients, generating strong brand awareness and brand recognition. Tradeshows are exhibitions where industry specific businesses can promote their products and services to audiences and generate relationships along the way. Not only can relationships

Guerrilla marketing is a marketing strategy that uses elements of experiential marketing and brand activation. In this blog, we will look at how these elements combine, to make your brand or product stand out from the crowd!    What is Guerrilla Marketing? Guerrilla Marketing involves surprise and unconventional interactions that aim to target a specific

The concept of connection is so important in the current day world, with society opting for brands that they can relate to and establish an emotional association. Society is more driven by the reasons and the stories behind a product or service, rather than the competitive advantage or the sleek new upgrades. Opening up your

Brand awareness is vital to any brand wanting to establish long term relationships with their customers. Having the ability to create strong brand recognition allows for consumers to understand the key areas that your brand can provide. Lasting positive memories will help make your brand more recognisable in the long term. Brand awareness is the

With the current event landscape beginning to navigate the definition of a Covid safe event, society is ready to get back to person to person events and reconnect on a social and physical level. Expos and events are a really important tool for a number of businesses and help to increase brand awareness and generate